Orion rocket launch boosts Space Coast tourism

It was a big month for the Space Coast tourism industry last month, thanks to the historic Orion space flight that lifted off Dec. 5 from Kennedy Space Center.

According to STR Global, hotel occupancy rates and revenue saw an increase across all of Brevard County.

“Lodging revenue in December received a big boost from the Orion launch event,” said Eric Garvey, executive director of the Space Coast Office of Tourism. “Across the Space Coast, we saw a 26 percent increase in hotel revenue, with hotels in Titusville jumping nearly 40 percent.”

The positive increase also was welcomed by the Brevard County Tourist Development Council, which received positive reports from digital marketing and public relations campaigns targeting December holiday travel to its pet-friendly beach destinations.

Hotels along Cocoa Beach and the Melbourne beaches saw revenue jump 28 percent and 21 percent, respectively — momentum that is projected to continue into 2015.

“Tourism continues to build into the new year with great events in January and February,” said Laurilee Thompson, Brevard County Tourist Development Council chairwoman. “Events like the Birding & Wildlife Festival and Key Lime Pie Festival provide great experiences for visitors and add to the quality of life for local and seasonal residents.”

Central Florida welcomes about 59 million visitors annually.

Source:

It was a big month for the Space Coast tourism industry last month, thanks to the historic Orion space flight that lifted off Dec. 5 from Kennedy Space Center.

According to STR Global, hotel occupancy rates and revenue saw an increase across all of Brevard County.

“Lodging revenue in December received a big boost from the Orion launch event,” said Eric Garvey, executive director of the Space Coast Office of Tourism. “Across the Space Coast, we saw a 26 percent increase in hotel revenue, with hotels in Titusville jumping nearly 40 percent.”

The positive increase also was welcomed by the Brevard County Tourist Development Council, which received positive reports from digital marketing and public relations campaigns targeting December holiday travel to its pet-friendly beach destinations.

Hotels along Cocoa Beach and the Melbourne beaches saw revenue jump 28 percent and 21 percent, respectively — momentum that is projected to continue into 2015.

“Tourism continues to build into the new year with great events in January and February,” said Laurilee Thompson, Brevard County Tourist Development Council chairwoman. “Events like the Birding & Wildlife Festival and Key Lime Pie Festival provide great experiences for visitors and add to the quality of life for local and seasonal residents.”

Central Florida welcomes about 59 million visitors annually.

Source: http://www.bizjournals.com/orlando/news/2015/01/30/orion-rocket-launch-boosts-space-coast-tourism.html

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